Stop the Glorification of Sweatpants

April 24, 2017

Stop the glorification of busy

If you’ve ever been on Pinterest or Instagram or if you ever play in the entrepreneurial space, you’ve probably seen this quote somewhere in an inspirational image or a well-intentioned tweet.     I’ve got a new variation of this for you. And before you freak out about how much you love your leggings and your lounge pants, hear me out. This post is not about sweatpants.      It started out innocently enough about six weeks ago. I was in the middle of an adventure down an Amazon rabbit hole. You know, when you go online looking for a new battery for your car key remote and $76 later you’re now the proud owner of a garlic peeler, two of the latest New York Times best-selling novels, and peanut butter organic dog treats, no car key remote battery in sight? Yeah, that.   On this particular day I was perusing skincare reviews. It seemed as of late that 30 was nipping...Read More >

Room To Thrive

March 22, 2017

Our house used to belong to an avid gardener. He died many years ago, and the yard was not maintained by his spouse, so we know nothing its glory days. But every time we meet a new neighbor, all we hear about is how beautiful it used to be. This guy was extremely detail-oriented. The whole yard was stuffed with color-coordinated blooms, meandering stone paths, and perfectly timed blossoms. These days it’s mostly filled with ivy and other parasitic vines and sprouts, ingesting space and devouring resources from each other. Not quite as cute. Last spring, tired of looking out the back window at an endless spread of pine straw and aggressive weeds, I decided I would start a garden. I had read many an article about the benefits of gardening at combatting anxiety and depression. On top of that, the chicness of being able to say I was growing my own food was rather irresistible. So off I set,...Read More >

The #1 Emotion Your Customers Need to Experience

March 14, 2017

angie webb creative | the #1 emotion your customers need to experience

It’s Tuesday and that means you need a fun fact in your life, so here’s one: did you know that according to a recent study emotion is the #1 driver of great customer experiences, beating out ease and effectiveness of the product or service? Yep, as biz owners we’d all like to think that our product matters. And no doubt it does, but the experience of working with us matters so so much more. I’ve said it before, and I’ll say it again. If you feel that emotions have no place in your boardroom or think tank, think again. If you’re selling to humans, you’re selling to emotional creatures who think more with their hearts than their brains, despite efforts to do otherwise. Don’t believe me? Check out my recent blog post about the three human brains (yep, there are THREE!) here. So okay, emotions matter. Fulfillment, joy, excitement, entertainment, satiation — these are all emotions that we as small businesses...Read More >

Featured: Taste of The South Magazine | Adele’s on Canton

March 06, 2017

Angie Webb Creative | Taste of the South Magazine

I’ve been a photographer for ten years now (man, how the time does fly). And I’ve been published on blogs and gotten retweets and guest posts and Facebook Features, but one thing I’ve never achieved is print publishing. But that is true no more! This month’s Taste of the South Magazine features a full pager of one of my recent shots for Adele’s on Canton here in Roswell. If you happened to be in the Atlanta Hwy. Publix at around 9:30PM last Thursday it’s possible you witnessed me doing a happy dance in the magazine section. Thank you so much to Marc and Ruth of Adele’s for allowing me to be a part of this and making a fun little dream of mine come true. And if you’re in Roswell, run don’t walk to Adele’s– their po’boys earned their status as one of the South’s Best Po’Boys, and don’t even get me started about their beignets…

The Secret Psychological Reason Your Customers Buy

March 06, 2017

Angie Webb Creative

I’m taking some time to explore the VIP of the business world here on the blog. Who is that person? Your customer of course! Without them, face it, your biz is toast. If you missed my first blog post about The Five Things You Must Know About Your Customers, pop back on over there and check it out, it’s a can’t-miss. Today I wanted to delve into the big mystery every biz owner is trying to solve: how to make customers buy more. In order to know this, you’ve first got to know why people buy your product in the first place, then you can leverage that knowledge to cater more toward those needs in your marketing strategy. To make this more digestible, let’s think of a fun example! How about a house cleaning service. If I won the lottery, my first purchase would absolutely be a maid. I mean, vacuuming is the WORST, right? You can probably come up with some extremely logical...Read More >

The Power of Me Too

March 06, 2017

Angie Webb Creative

Last month I sat at a coffee shop waiting for a client. Just down the aisle of tables sat a group of young women about my age. They were excitedly chatting and laughing, and I couldn’t help but hear every word of their conversation in the otherwise quiet cafe. I gathered from their words that they too were small business owners in the creative industry. They began to rattle off names of Facebook groups I’m a part of, networking functions I’ve been to, and business info websites that I frequent, trading secrets of how and where to learn about the next big thing in business. Then I started hearing names. Names of industry people. They were chatting about who they love to follow in Instagram. They were talking about people I know. Not just Instagram know, but like, really, know. And while everything these ladies was saying was positive and admirable, I couldn’t help but think about how these girls felt...Read More >

These Are The 5 Things You Need to Know About Your Customers

February 15, 2017

5-things-you-must-know-about-your-customers

In the world of marketing, there’s tons of emphasis placed on your target market, your buyer persona, and your ideal client profile. Understanding your customer is key, and defining your target market is crucial, but knowing what kind of magazines your ideal client likes to read or what brand of vanilla ice cream they prefer isn’t going to help you reach them better. The most crucial thing you need to know about your clients is why they needed you in the first place, and what made them decide to choose you over everyone else. That’s it, it’s really that simple. If you understand the place your customer was in emotionally when they sought you out, you know everything you need to know to reach thousands of additional clients just like them. I know, talking about emotions seems a little woo woo for the business world, but trust me on this one. If what you’re doing involves selling to a human...Read More >

Here’s Everything You Need to Know About Roswell Restaurant Week

January 21, 2017

Bistro VG Roswell | Photo by Angie Webb Creative

Well, at least according to me : ) If you follow me on social media, you know that I’ve had the privilege over the last month of producing all the imagery for Roswell Restaurant Week. This culinary extravaganza taking place about 20 miles north of downtown Atlanta encourages my favorite suburb’s best and brightest culinary talents to strut their stuff by offering special menus throughout the 9-day affair. So what’s the best part of all of this? I got to see (and in some cases taste) every single dish offered by the 27 participating restaurants. And no, they did not disappoint. I believe that all of this may just make me the foremost expert on Roswell Restaurant Week at this point. And hey, if I’m going to be an expert on something, I certainly don’t mind it being this. So in celebration of all things foodie, I thought I’d round up some of my favorite picks and top recommendations so...Read More >

On Running, Walking, and Standing Still: 2016

December 29, 2016

I’ve realized running your own business is a lot like a hot dog eating contest. Year One is all about getting started. You run out of the gate chomping with excitement. The world is your oyster (or hot dog), and you take in everything you can, noshing away at the plethora of opportunities the world offers with victory in mind. Year Two, you start to find yourself a little overwhelmed at the task at hand. Suddenly you’re feeling pretty full but you suddenly realize this is much more of a marathon than a sprint. You find that you need to be more strategic about how you conduct things. And finally, Year Three is when you realize that despite your best made plans, you have stuffed your gut to max capacity. You are going to explode or toss your cookies very soon if you don’t make some big changes, stat. 2016 was my year three as a full timer (year 9...Read More >

What a Realist Taught Me About Magic

May 11, 2016

  I’m married to a realist. He just can’t help himself. It’s crucial that every pathway of our lives, every decision, every conversation be grounded in what is true, what can be proven, and what is logical. It’s noble really. As a logic-lover myself, I find it quite endearing. Until I get to the part where I try to reveal the small free spirit that lives somewhere deep within me: the girl who longs for nonsensical dance parties in the kitchen, dessert for breakfast, and long drives to nowhere simply for the sake of going.   It’s in these moments of finding myself completely misunderstood by the person I’ve chosen to walk beside for the rest of my days, that I wonder, “Is there room for spontaneity, absurdity, and happenstance in a relationship like this? Can two people who are largely rooted in the stable and the known ever experience the enchantment of the unexpected?”   And then I remember...Read More >