"Ending Slavery One Life at a Time."
Caitlin Crane started Just1 out of her personal passion for helping those entrapped in human trafficking here in the US and abroad. Just1's previous branding was dark and focused heavily on the fear and shame that go along with human trafficking. Caitlin wanted new branding that centered around the hope and promise the future could hold for those that Just1 was helping through their anti-trafficking efforts. The resulting brand was light, colorful and youthful. See below for a peek into the process.