Mary Beth Mary Beth Storjohann, author, speaker, and financial coach to individuals and couples in their 20s – 40s across the country, needed a fresh website design following the immense success of her first book, Work Your Wealth. Her previous site lacked the functionality she would need as she began her new podcast, and the styling of her old site did not reflect the energetic and zestful voice Mary Beth used to communicate with her young clients.
Mary Beth opted for a starter site package which will allow her to continue to customize and build upon the site as she grows her empire. The new site, with a refreshed logo as well, prioritizes the actions Mary Beth wants her customers to take and makes it easy for viewers to find what they're looking for her in her expansive archive of blog posts. The brighter color palette and strong use of white space make the most important pieces of info pop and guide viewers throughout the site seamlessly.
Mary Beth's logo was lacking the professional and sleek appearance she knew she needed to employ to appeal to her ideal client and to present herself as a credible source of knowledge in the financial planning space, so we refreshed the type and layout to give it a new look without sacrificing the brand recognition Mary Beth had already achieved with her previous logo.